B.U.R.P.I.E.S.

Software developer: Brett McFall 

Reviewed by Henriette Martel

I can hear you say: "What on earth is B.U.R.P.I.E.S.?"

B.U.R.P.I.E.S. is a user-friendly copywriting software that creates professional sales letters instantly for ebooks. You enter specific details about your product in the blanks of a template and the software spits out a professional sales letter, formatted and ready to be published on your website.

B.U.R.P.I.E.S. is an acronym for all the critical elements required for a letter to generate sales. You have the Big promise, Use Imagination, Points, Irresistible Offer and Evidence.

As I was getting frustrated with the results of my sales letters, I did a course on Direct Response Advertising to learn to write compelling sales letters. I've discovered that 'people buy on emotion and justify with logic' and that crafting sales letters meant following set principles and guidelines. 'Confidence' was not included in the course.

Luckily I came across B.U.R.P.I.E.S., a software that churns out persuasive sales letters rapidly, easily and economically. The best way for lazy people like me!

I wrote this review because I am so impressed with this software. I'm sold! Although I’m a published author, I find writing sales letters a totally different ball game than writing books or articles. I'm always worried about forgetting a critical 'ingredient' that makes or breaks the effectiveness of my sales letter.

Thanks to Brett McFall, one of the best copywriters in Australia and creator of B.U.R.P.I.E.S., anyone can now produce professional sales letters without previous experience. Brett has created a 'magic' formula or system based on his 16 years of experience over 153 different industries. He has created a blueprint of a sales letter that will trigger emotional responses and generate lots of sales.

Here's how it works...

You simply add specific information about your product in the text boxes of a template as in the screenshot below:

After filling in all the text boxes, your sales letter is done, written in HTML and ready to publish on your website. Phrases you entered become sentences and new sentences are added automatically to create the emotional impact.

For example, 'accelerate your learning curve' becomes

Imagine being able to accelerate your learning curve. Wouldn't that be great?

B.U.R.P.I.E.S. does not replace the job of a professional copywriter. But it's your best option if ...

• you don't have $10,000 to spare to hire a pro.
• you're not a copywriter yourself or you simply hate writing sales letters.
• your time could be better spent doing other things for your business. 
• you want to legally clone a professional copy.

This software produces powerful sales letters. See my first sales letter I created in 43 minutes for my ebook '200 Marketing Ideas for Your Website' just by filling in the blanks in the template.

Not a bad effort isn't it?

If you don't like the fonts in the template or want to add an audio or more information, no problem. You can fully edit the sales letter afterwards. B.U.R.P.I.E.S. provides you with the 'head start' or blueprint that you can either leave as is or modify to your liking. You have that flexibility.

Is it worth $97? Definitely. My investment was paid off by generating only one sales letter and... I can create unlimited sales letters!

I'd like to make another point.

If you are like me, you've bought software that you've never used simply because it looked daunting. The good news is that  B.U.R.P.I.E.S. comes with a demo video in which Brett takes you step-by-step through the 'filling the blanks' process.

I highly recommend B.U.R.P.I.E.S. You'll need to try it for yourself to be converted. Go for it, you have nothing to lose. If you are not totally satisfied with your purchase, Brett will give you your money back. He has a '100% Risk-free Money Back Guarantee'.

Imagine having your dreaded sales letter written and published on your website by the end of TODAY? How proud would you feel?

Buy B.U.R.P.I.E.S. directly from Brett McFall

©Henriette Martel. No reprint rights.