Author: Henriette Martel

Reviewed by Audrey White

In 2009, there were 234 million websites, including the 47 million websites added on that year. (Source: Netcraft).

Where does your website stand in this crowded cyberspace?

Henriette Martel believes that “content is the key to a successful website. Tools and design provide functionality but without compelling content the technical wizardry is wasted.”

She adds “A website is the most comprehensive and cost-effective marketing tool available to any business. You can easily build an enviable reputation, quickly increase your customer base and save on operational costs such as printing, postage and customer support."

As you read 200 Marketing Ideas for Your Website, you fully appreciate the famous expression "web content is king'. In a holistic approach, the book starts with ways to add value to your products or services and follows through with ideas to build credibility and trust to convert visitors into customers. Finally, it suggests strategies to develop strong customer relationships and loyalty.

The ebook also addresses the question of how can you differentiate your product, service or business from online competitors who are selling the same type of product and targeting the same audience.

Pros

• Comprehensive timeless web marketing information.
• Well-researched and user-friendly ebook written in a straight-to-point writing style.
• Ideas and concepts backed with 262 real web examples.
• Wide range of ideas e.g.
  • Innovative ideas e.g. how to reach the customers of your customers
  • Money making ideas e.g. easy up-selling and cross-selling techniques
  • Smart ideas e.g. how to get visitors to write YOUR web content.

Cons

• Many links are broken. It's the nature of the web. On the other hand, the 50 screenshots compensate with self-explanatory visuals without an internet connection.

As Michael Bloch in his 200 Marketing Ideas for Your Website book review: “Even seasoned site owners and marketers can pick up some very valuable ideas. The book isn’t complex or filled with hype or buzzwords, just 200 pages of intelligent ideas and strategies, in a logical sequence and in bite sized format”.

Overall, this unusually thick ebook (normally an ebook has about 30 pages) offers awesome value for your money. Apply only one idea out of the 200 and your book is paid for.

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